Fashion Queen
Lead Product Designer · FineLine / Navis
A match-3 Telegram game with progression, rewards and a prize shop.
I designed Fashion Queen as part of my product design work at FineLine / Navis. The case traces the first session through a match and its result, then follows how players return, collect rewards and use the prize shop.
Get from welcome to the first match
The welcome screens introduce the reward theme and show a match-3 board before the player enters the game. The case then moves through learning screens into a hub for the different activities.
The portfolio export includes the complete vertical hub alongside individual match and reward views, so readers can see where the shorter flows start.
Design the moments around the board
The board is one part of the level loop. Preparation shows available boosters. Match states cover play, unlocks and a failed attempt. Follow-up states give the player choices such as continuing or using more moves.
The designs give preparation, the live board and recovery separate views. That leaves space to show the choice the player needs at each point in the level.
Give rewards their own surfaces
Fashion Spins and reward claims sit beside the main match-3 loop. The case includes separate screens for daily tasks, referrals and offers, so their actions can be read apart from the game board.
The design also shows top-ups and a market with raffle views. These are the features represented in the Figma screens.
Carry a prize into an order
The prize shop gives players a destination for browsing rewards. The order screens continue that path with status and details, while guidance explains how the prize features work.
The Figma case groups 33 full interfaces and four detail cards or modal views into 14 sections. The complete presentation includes the long hub, prize shop, referral and guidance screens at their original proportions.
