From freelance interface work to leading product design and founding Yumo.
Work experience
Yumo Tech. LLC
Founder & CEO · – Present
Lead UI/UX Designer · – Present
Baku, Azerbaijan · Hybrid
I lead Yumo’s product direction as Founder, CEO, Product Manager and Product Owner. I designed the customer and partner apps, CRM and design system as Lead UI/UX Designer, and designed and built the booking website.
Product strategy
Product ownership
UI/UX design
Web development
Marketplace
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Founded Yumo, a car-care marketplace launched in 2024 with 100+ partner businesses in Azerbaijan. I lead partner acquisition and B2B opportunities.
Own product vision, business model, roadmap, priorities and ongoing development from concept through launch.
Designed the customer and partner apps and CRM, and designed and built the booking website. Together these cover service discovery, provider comparison, car-wash booking, orders and service requests.
Built the design system, reusable UI, brand identity, banners and landing pages. I work with the team on delivery, testing and improvements.
FineLine / Navis
Lead Product Designer · –
Concurrent with MONTE-PRO
I designed discovery and comparison experiences for Navis, where users need to make sense of AI models, providers, pricing and benchmarks. I also designed RPS and Fashion Queen and built tooling that gave AI agents access to project design rules and components.
AI products
Model discovery
Gaming UX
Design systems
Agent tooling
Show full descriptionCollapse description at FineLine / Navis
Worked across FineLine and Navis (formerly FineLine) alongside MONTE-PRO, switching between teams for MVP launches and ongoing product development.
Designed two crypto and gaming products, RPS and Fashion Queen, and AI-assisted web projects.
Designed Navis model and provider discovery and comparison across catalogues, benchmarks, pricing and research, organising complex technical information into usable interfaces.
Worked on a multi-provider AI model router similar in concept to OpenRouter and on ComfyUI-based generation workflows.
Built design systems, custom plugins and repository tools connecting rules, tokens, components and AI agent instructions. Used Codex and AI to support exploration, prototyping and iteration.
MONTE-PRO
Lead Product Designer · –
Podgorica · Remote · Full-time
I turned early product concepts into flows and prototypes, then worked with product managers and developers through delivery. After the MVP, I supported maintenance and continued design iteration across several initiatives.
MVP design
User flows
Prototyping
Product delivery
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Combined hands-on UI/UX design with product responsibilities across several initiatives, adapting to different teams and requirements.
Took products from early concepts and MVPs into further iteration, maintenance and lifecycle support.
Worked concurrently with FineLine and Navis, keeping priorities and design decisions aligned while moving between projects.
Created user flows, wireframes, interfaces and prototypes. Collaborated with product managers and developers through delivery.
EXPLOIT.ORG
Senior UI/UX Designer · – Present
Part-time
I designed crypto-payment flows for Telegram Web Apps and native mobile apps, including the steps users take to complete a transaction. I also designed the EXPLOIT.ORG website and used AI to build the full site.
Crypto payments
Telegram Web Apps
iOS & Android
Website design
AI-assisted build
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Designed a cryptocurrency payment system for Telegram Web Apps and native iOS and Android applications.
Worked on mobile UI, payment flows, branding and landing pages. Designed the EXPLOIT.ORG website and used AI to generate the entire site.
Designed for secure, efficient transactions, convenience and accessibility, with a consistent experience across platforms.
I worked on social, gaming and learning products as well as custom CRM interfaces. My work ranged from mapping flows and testing prototypes to designing landing pages, brand assets and campaign banners.
Social & gaming UX
CRM
Learning platforms
Prototyping
Brand design
Show full descriptionCollapse description at A-Soft
Designed interfaces for social networks and multiple gambling platforms, focusing on clear navigation and usability.
Created CRM interfaces and custom applications tailored to client specifications.
Designed learning platform interfaces with attention to accessibility and engagement.
Developed brand identities and conversion-focused landing pages. Produced over 200 promotional banners in five sizes for marketing campaigns.
Collaborated with developers, marketers and product managers to align design decisions with business goals.
Used research, wireframes, prototypes and iteration to balance functionality, usability and visual consistency.
AIM LEGACY
Middle UI/UX Designer · –
Russia · Full-time / part-time
I designed the storefront and mobile interfaces for an esports e-commerce platform. I also designed the CRM that supported product and content management and worked on a consistent visual identity across those surfaces.
E-commerce
Esports
CRM
Mobile UI
Brand identity
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Designed an e-commerce platform for gaming and esports products, including gaming mats, sleeves and sets.
Designed a CRM for content and product management, along with mobile interfaces.
Developed specialised esports features and a consistent brand identity across the platform.
MintyMint
UX Designer · –
Kyiv · Full-time
I designed web and mobile products, including dating apps, and worked on navigation, prototypes and supporting marketing visuals. I used research, feedback and analytics to iterate on the designs with developers, marketers and product managers.
Web & mobile UX
Dating apps
User research
Prototyping
Visual design
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Designed web and mobile applications, including dating apps, as well as websites and landing pages.
Created marketing materials, promotional banners and brand visuals, keeping product screens and supporting assets consistent.
Worked on information structure, navigation, wireframes, prototypes and visual concepts, adapting solutions to project requirements.
Collaborated with developers, marketers and product managers to connect user needs with business goals.
Conducted user research and iterated on designs using feedback and analytics, with attention to usability and visual quality.
Element Software
UI/UX Designer · –
Baku · Remote · Full-time
I designed custom websites and mobile interfaces for an outsourcing team. Client briefs shaped the page structure and navigation, and I also produced landing pages and promotional assets.
Client projects
Web design
Mobile UI
Navigation
Landing pages
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My first full-time UI/UX role was at an outsourcing company delivering custom websites and applications for clients.
Designed web and mobile interfaces, page layouts, product structure and navigation for different briefs.
Created banners and landing pages and contributed to the company’s brand identity.
Developed a practical foundation in client-focused UI/UX and web design, adapting visual solutions to each product’s requirements.
Freelance
UI/UX Designer · –
Upwork and other channels
I took on client briefs through Upwork and other channels, designing websites, landing pages, mobile interfaces and visual identities. The work taught me to adapt the design to each client’s product and audience.
Web design
Mobile UI
Landing pages
Visual identity
Show full descriptionCollapse description for freelance work
Delivered UI/UX and web design for clients through Upwork and other freelance channels.
Designed websites, landing pages, mobile interfaces, branding and visual materials for varied client briefs.
Built hands-on experience adapting design solutions to different clients and project requirements.
Yumo Tech. LLC
FineLine / Navis
MONTE-PRO
EXPLOIT.ORG
TKeeper
MintyMint